In this episode of The Set Up Podcast, Jason discusses the importance of mentors in music, his journey building a business and artist management advice. You can expect these main topics in Episode 19 of The Set Up Podcast.

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10:52 Preparing Yourself for Music

13:02 Overcoming Failure

16:57 Mentor Program for Music Professionals

25:25 Artist Attributes & Understanding your Fans

30:52 Artists without a Budget

35:57 What To Do During Covid & What To Expect After Covid

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Jason Euler is the Founder of Kinekt (formerly The Artist Path), a mentoring platform for creative professionals to connect with industry professionals. He is also the Experience Creator for Relentless Beats and Manager of Bella Renee, R3ll, Ekonovah and Tydi.

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Jason's passion for music started when he was 23 years old while attending his first festival, Mad Decent Block Party. Although he lost all of his friends and paid $85 for an uber home, he knew he found his calling. Jason rented a party bus for the next festival so that he can have a safe ride home and ended up making $2,000 in which he donated to a Children's Hospital.

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Octiv Entertainment was founded as a transportation service for festivals and quickly evolved to talent buying and producing house/bass shows in Phoenix. Jason produced his first major event in partnership with a local hotspot which got cancelled two days prior to the show. That did not stop him from doing everything he can to make it happen. Seventy events over 2 years later, Octiv was acquired by Relentless Beats, a large concert and festival producer in the Southwest.

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Before paving a path in music, Jason was a professional baseball player for the Cardinals. Follow along as he shares how baseball helped his career in music and other things he learned along the way.

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Listen to Episode 19 of The Set Up Podcast here!

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